In case of an industry as sensitive as hotel, every review plays a crucial role, especially a negative review is nothing less than a nightmare to the hotel.
Imagine you are searching a hotel for family stay, after searching for long time founds one meeting all your needs but when you were going to book it sees some negative reviews on it. There are high chances that you will not even try to know whether they are genuine or not and will just cancel your plan of booking that hotel and search for some another. Now try to keep yourself at the place of the owner of that hotel, would you want someone to cancel their idea of booking to your hotel just because of some negative comments or feedbacks stated on your website?
The answer will always be NO..!!
We try to eliminate or deal in the best possible way with all such reviews that could affect your consumer purchase decision. These reviews, if neglected or left untouched could bring a huge impact on your hotel or restaurant.