Do you want to know the digital marketing strategies working in 2021?
Do you want to know what are Digital Marketers doing after Google Update 2021?
Then keep reading the article till the end as we will be revealing each and every strategy.
So let’s start ………..
Digital Marketing is a type of promotion that occurs online, and promoting offline has become out-dated marketing at some extent . It specifies all marketing determinations that e-media uses to reach people.
Digital Marketing strategies should be made by following proper steps :
Digital Marketing Strategies
Without a valuable digital marketing strategy, your company may fall short of acquiring new applicants and losing the current. Then eventually, you will lose your competitive capability and market share.
The digital marketing strategies will move from views to leads, hints to consumers, and consumers to promoters.
What are Digital Marketing Strategies?
Digital marketing strategies are type of plans or procedures that helps your company to gain particular digital objectives using different online marketing networks like earned, funded, and owned media.
An efficient DMS will help you in making the correct decisions to create an association successful online.
Before understanding the different strategies it is very important to understand the motive or what one expects from digital marketing.
Now if you are running business or company, its obvious that the only things you required from business are conversions and brand building.
Your strategy will be curated to increase in conversions, rather than focusing on More Traffic. Only relevant traffic will be considered.
Now you would be thinking that it is obvious to focus on relevant traffic. Let us understand this in next point.
There might be some sites of affiliate nature, which has objective of more traffic.
It is very important to understand that relevancy of traffic will varies for companies and for affiliate marketer. Relevant traffic of affiliate marketing sites might be broader than brand sites .
The seven core abilities are resourcing and arrangement, integrated consumer interactions, performance enhancement procedure, strategic methodology, management buy-in, data and infrastructure, and consumer experience.
Digital Marketing Strategies (PULL-CAV)
Confuse for the word PULL CAV?
Don’t find in the dictionary these are just first word of digital marketing strategies we are going to discuss.
Let me explain here is full form of PULL CAV :
P – Podcast
U – UX/UI
L – Linkreators
L – Local SEO
C – Community Building
A – A/B Testing
V – Video
Now let us discuss these digital marketing strategies in details:
These are downloadable audio file which can help in circulating your content over audio platforms.
There are 3 types in which you can share your content
Podcast – Podcasts are the files which are audio in nature and can be downloadable.
Vodcast- It is similar to podcast only difference is that here you add your video also.
Blog – Blog is which we all are aware of, in which we write content and publish as webpage. User can read that content from there.
Platforms where you can create your Podcast_
UX design refers to the term “user experience design”, while UI stands for “user interface design.
The span time for any content has become very less and if your website or app lacks in any aspect of providing user experience then there is no use of using any strategy or tactics.
It is term which is given by Brian Dean founder of Backlinko. So linkreators are the one which will share your content on different platforms.
There are 2 types of people for whom you write a content. First are the person of same niche and one different from your niche. And its obvious that people with same niche are one who will share your content.
So according to Brian it is very important that you create your content keeping in my mind the linkreators also which will help in ranking your content.
Local SEO is very important. First becomes kind of your local area and then go for country or world. It is very important to rank in local SEO
Google My Business
Name, Address and Phone number ( Generaly called NAP )
Creating Citations of your own and Competition Analysis
Building community is very important for your branding and also for lead generations. Now following are few ways usually used to build community
LinkedIn Business page
You tube Subscribers
You can share your content on any of above or on all platforms mentioned above. If your community is big and have quality members plus if your content is strong people will reach you of their own
You are starting a new site and have no knowledge that what are the things that will work. There comes the role of A/B testing.
In this you will make two variants A and B and will experiment with both the variants and will analyze their performance. Variants with better performance will win and will be used in future.
Following can expected variants to use in A/B testing
Two campaigns of Google ads
Two campaigns of SMM ads.
Two SEO tactics
Similarly we can create variants in every aspect.
Video is new trend. Every Digital marketer is making video whether for you tube or IGTV.
And demand of videos is proof of why people are getting famous from different videos whether its on youtbe channels, TikTok, IGTV etc.
Not only this, video helps to grasp the attention of the user and make them spend more time on your content.
In addition, it has more engagement as compare to any other content source.
Tactics used in Digital Marketing Strategies
SMM (Social Media Marketing):
SMM stands for Social Media Marketing & it comprises the procedure of sponsoring brands with the help of various social media networks such as YouTube, Facebook, Instagram, Twitter, and LinkedIn.
But every social media site or channel has multiple strategies that you have to follow before accessing it for the occupation. Companies can permit applicants and Internet applicants to upload user-created content at the time of using the SMM.
But what are those strategies? Let us study one by one
So for Instagram you can bring traffic, leads or build brand by :
Instagram organic Reach – For organic reach you have to do in-depth hashtag research, do competition analysis and shout outs. Also you have to do SEO of Instagram profile, proper use of keywords in bio and description and identify best time to post.
Running ads Campaign by targeting proper audience- For this research is very important then audience targeting as per your niche and timings.
For Facebook its similar to Instagram:
Organic Reach- With proper research you have to make content bucket and post accordingly. But important thing here is Facebook n number of groups of every niche where you can post your content and reach them.
Ads Campaign: Instagram and Facebook ads are run from same account so it is all same as explained in Instagram.
Now Linkedin is little different from Facebook and Instagram and its because of the audience. Audience on LinkedIn is more specific. The strategy fro linkedin is same
Organic Reach – Here you build followers base by building more worthy content for professionals of any filed and less as entertainment content.
Ad Campaigns- LinkedIn ads are most expensive ads but at the same you can target more specific audience related to your niche.
Similarly in Twitter you have to increase your follower base with proper content and also by running ad campaigns.
Related : What is Social Media Marketing?
Search Engine Optimization:
Search Engine Optimization is process in which we try to meet that algorithm of search engines to give user the results what they are searching for.
SEO services included improving the website or blog to rank superior in the SER pages, which eventually helped to enhance the organic traffic.
Now here two major strategies are used which are
Each strategy consists of many techniques which we will understand now so let’s dive in:
On-Page Optimization– Its set of techniques to optimize individual website or Pages and meet the preference of users. Like Pages with high loading speed will never be preferred by user.
Here are techniques used for On-page SEO:
Title Tag: It should display purpose of your web-page/site in 50-60 characters with keyword.
Meta Description: It should contain reason why user should visit your web page/site in 150-160 characters.
URL Structure: Have shorter URL in format with page name.
SSL Certificate: HTTPS is must today.
Schema: These are snippets you provide to search engine like ratings and reviews etc.
Image Alt text: Sometimes when videos don’t load google shows alt text.
Sitemap: It is when we tell google to crawl our pages.
Robots.txt : When we don’t want some pages to be crawled
Internal Link: Linking pages internally keeps people stay on your content
Page Speed: Generally it should be around 3 sec.
Mobile Optimization: Mobile friendly sites are loved by google.
2. Off-page SEO- It is set of techniques we used outside of website to reach users. Along with increasing in reach it also helps in ranking in search engine. Like when someone publish our content on their site it is positive aspect in Google’s eyes.
Link Submission – The practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building.
Guest Post – Guest posting” means writing and publishing an article on someone else’s website or blog. It’s a great way to connect with new readers and get your name out.
Press Release – Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site.
Email marketing is most powerful when it comes to conversions. So following are the steps of Email marketing strategy:
Finding Prospects- There are various tools which helps in fetching email id’s like hunter.io etc.
Drafting Email – Then campaigns will be designed with proper body text and attractive headline.
Follow up emails- Follow up mails are important to get reply from prospects.
Book a live demo session to learn digital marketing.
Content Marketing is among the most excellent methods to encourage and delight consumers and to make appreciated content that assists them in resolving their daily tasks.
Either it is merely a purchasing guide or small website , making this kind of content will assist you in creating awareness, encourage your prospects, and delight new consumers. You have to give value without wanting consumers to make a purchase.
Content with E-A-T strategy :
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. As per Google Update one should be expert in the filed for which he/she is writing content.
Research and User Intent
These are pillars of content writing to do proper research on which you will be writing and understanding the user intent.
Affiliate marketing is one of the best advertising or promoting models in which a firm rewards third-party producers to produce traffic or leads to the firm’s excellent and facilities.
The third producers are associates, and the commission fee encourages them to promote the firm.
Every big firms have their own affiliate programs like Amazon has Amazon associates on which they give different commissions on different products. Similarly other firms run their own affiliate programs.
SMS stands for Short Messaging Service and which is very important strategy for continuous follow up and reminders.
Therefore, it becomes straightforward for firms to give rights to their inbox by sending a message to registered applicants. Short Messaging Service is a fast, profitable, and measurable marketing method.
It is the best method to certainly share a special deal or secure information with many people from an online network.
PPC (Pay Per Click):
PPC stands for Pay Per Click & it is another strategy of Digital Marketing. It is an online promoting method in which profit will make through sponsored click commercials.
Pay Per Click is a search marketing element where promoters bid on appropriate keywords.
Of course, it is the method to purchase visits to your website, somewhat than try to earn those visits systematically.
Search engine advertising is among the popular types of Pay Per Click. In that also most used platform is Google Ads. Digital Marketers runs all kind of ad campaigns like Lead Generation, Website or web page Traffic, video views and many more.
Benefits of Digital Marketing Strategies:
To know the consumer behavior is among the extremely critical features for a successful promotion.
Digital marketing assists you to stay linked with your consumers so that you can acquire their first choice.
It helps your consumers get appreciated visions to develop their business in line with their target audience’s preferences.
It allows you to achieve reliability for your product and thereby start your product identity.
Marketing, your product on digital networks, helps consumers talk about our brands or facilities online.
Digital marketing provides you the right place to create a reputation for your company.
It helps as a medium to test how well the DMS are executing, how persons are engaging and replying to them.
Analytic Methods such as Google Analytics assist you in achieving the strategy you implement for advertising your business online.
Besides, you can follow the methods accepted by your rivals and try to improve them to fit your company.
In today’s world, Google has opened up a massive range of chances for Companies. Digital Marketing strategies consists of SEO, SMM, PPC, E-mail, Affiliate etc, and each strategy consists of different techniques which we discussed.
In this era it is every business requires Digital Marketing somehow and this is reason that growth graph of this industry is continuously going up. Here, you can get Digital Marketing Strategies along with the Digital Marketing Benefits.