Making a website with good templates, impressive design and using eye catchy colors are all secondary aspects that a company must be keen for, but the primary and most important aspect for any digital marketer to look toward is the CONTENT.
Whatever is written on your website is the only information that you showcase to everyone that comes to you. One need to keep updating the content on your website with time and quality that could be best fit for the website. What your company is today may be a step ahead tomorrow and telling this to the audience is very necessary. This could be done by updating the content whenever needed, at some time other things could be kept aside but this something that should be on the top of your priority list any and every time. Having said that, there are other aspects like images, videos on website that need to be updated time being.
One thing that any website owner need to check sure is that the content on his website is pure and not copied. Copied content from any other website could be easily found out and the owner may be held to face some critical consequences.