Digital marketing is one of the trending topic of this era. In layman’s language it is promoting or making presence of your product or service online.

Digital marketing has different marketing platforms on which one can spread the news of the product like social media platforms, search engines and promotional ads. It is less expensive than traditional marketing and one can also track the performance of any campaign.

So digital marketing provides different marketing platforms which we considers as its types:

1. Content marketing: Content marketing involves creating content using one’s creativity which can impress people. It includes text, info graphics, picture, videos etc.
2. Search Engine marketing: Google, you tube, yahoo, Bing etc. are search engines available and when you people work hard to rank on top as it fetch lot of online traffic.
3. Pay per click: So you see ads and click on it and advertisers get charged. But it brings
4. Social Media marketing: Facebook, Instagram can bring you business. Yes!!! You heard it right.
5. Email Marketing: Emails are underestimated but this most powerful for business.

Digital marketing agency is a service providing platform which helps organizations to reap the benefits of online marketing. Online marketing is must for any company as in todays’ world  it is first step for any funnel. Whenever customer tends to buy a product its research and selection starts from online. If you are not present online you can be left behind

1. Knowledge: Agency should have in and out knowledge of digital marketing platforms and should be aware of its algorithms.
2. Strong in Research: Research is backbone of any strong strategy whether it’s about latest trends or competition analysis agency should consider everything.
3. Understand nerve of business: Before planning and implementing any strategy agency should understand the business first and then should take next step.
4. Reducing unnecessary expenses: When it comes to expenses agency should consider client business as their own.